Even if you weren’t around, chances are still pretty good that you’re familiar with a 1970s ad campaign that showcased a chorus of people singing about how they’d like to buy the world a Coke. (If not, Google it.) That now-iconic commercial went viral before ‘going viral’ was even a thing. So, how did advertisers […]
Are you keeping up?
We are constantly made aware the world is always changing. Every time you turn around, there is a new gadget, product or service that is supposed to improve your life.
The world of web design is constantly changing as well. Many of you want your website not only to be found in Google […]
Show Up on the Map
Whether you have a physical location or not, you should use a Google Places account to increase your chances of being found online. A robust Google Places account is more important than a healthy Facebook as it ”puts you on the map” both physically and in an SEO perspective, seeing as most […]
It should make your visitors want to do business with you
You may not have thought much about it, but you are counting on your homepage to do a lot for you. And given the impatience of most Internet users, it has very little time in which to accomplish its mission. Here’s what you should expect your […]
Mobile Website Design
Potential customers are looking at your site on a mobile device. What are they seeing? If you don’t have a mobile website, you might be missing opportunities to connect with your audience. Or worse, you might be pushing people away.
A good mobile website is much more than just a miniature version of your […]
You should be able to express your value proposition in a succinct statement that defines your business to prospective customers. Here’s a simple way for you to develop a value-proposition statement if you don’t already have one.Your value-proposition statement should answer the following questions:
What Qualities or Characteristics Define Your Business?
How is Your Business Different?
Why Should […]