Are you keeping up?

We are constantly made aware the world is always changing.  Every time you turn around, there is a new gadget, product or service that is supposed to improve your life.

The world of web design is constantly changing as well.  Many of you want your website not only to be found in Google but be found on the first page for particular search phrases.   And Google constantly changes its algorithm—a fancy name for the formula it uses to determine search results.

One of the most recent tweaks that Google has made to its algorithm is putting more emphasis on “recent content”—the type of content that is produced through social media, blogs, YouTube, etc.  In order to help you understand how you can use social media to help enhance the search engine positioning of your website, Convergent Design will be doing a four month series on the different types of social media platforms.

For the month of July we will be focusing on Facebook, how you can set it up for your business and how you can use it to increase your website presence.

Facebook profile or page?

You need to create a business page.  Something you need to know is that businesses have pages not profiles.  Individuals have profiles.  Facebook will delete business profiles.  You also do not want to create a group for your business.   You need a business page.

Go to https://www.facebook.com/pages/create/.

You should see a page like this:

fblincincsc

 

Most likely you are going to choose either “Local Business or Place” or “Company, Organization or Institution”.  Our recommendation is that if your target audience is localized (such as just the greater Columbia, SC area), choose Local Business or Place.  If you have a broader target market, choose Company, Organization or Institution.

Building the Initial Page

Now you are ready to create the initial page. Make sure that your business page has the following

  • A clear logo as the profile shot for the page
  • A good cover photo that showcases the brand or what the business does
  • Include all contact info (including your website address), business hours and location
  • Include a focused sentence about what the business does.   It needs to be clear to visitors immediately what you do
  • Set a custom URL – this is a Facebook feature that can make your business’ page easier to find and more memorable

Building a Good Facebook Community

You have this completely awesome business page—now what?

Facebook is all about consistency.  You cannot set up a Facebook page and think it will magically work on its own.  Setting up a Facebook page is only the beginning.

Here are some suggestions we have for getting the most out of your Facebook page:

  • It’s best to have daily interactions, but weekly at the very minimum
  • Make your posts visual, such as including photos and videos – they tend to  get 100% more response
  • Questions allow you to interact with your Facebook community – these can be true/false, fill-in-the-blank
  • Also keep posts short – between 100-250 characters – people want short and sweet
  • Keep track of comments and feedback through email notifications – the number one mistake most businesses make with their pages is that they don’t respond to customers
  • Invite people, invite them to invite more people
  • Run contests/promotions based on Facebook likes. You can set content to only be revealed upon liking your page
  • Facebook ads aren’t necessarily a good solution for small businesses on Facebook.  They are not always worth the investment (we can speak from experience on this) – word of mouth is usually better

Why Have a Facebook Page

Facebook is not going to be “the magic fix” to increasing your website presence in the search engines.  But having a Facebook page will give you another avenue to create brand awareness, help build meaningful interactions with your customers and can help generate traffic to your website.

If you have any more questions on how to set up a page for your business or questions on how Facebook can benefit your business, contact us at 803.772.7506